MILAN DESIGN WEEK

Creation, conception, and supervision of events during Milan Design Week

San Patrignano – Milan Design Week 2024

  • Cross Vision Interiors@the University of Milan: “The Art of Independence: San Patrignano Craftsmanship Meets Giulio Cappellini Design.”
    The four entrance columns of the University have been decorated by the renowned architect and created by the young people of the Community.

  • Occupation@DIMORECENTRALE. A series of installations, located within storytelling boxes, host a selected group of special guests including San Patrignano, which presented a screen commissioned by Lorenzo Mongiardino. The one on display was made using the original tiles duplicated for the unique piece commissioned in the last century.

  • Cocktail dinner with KOL to celebrate Giulio Cappellini’s installation for San Patrignano.

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Frette – Milan Design Week 2016

  • Fiera Rho Pero – New collection
  • Showroom Frette @ Foro Bonaparte – Cocktail with the press to present the new FW 2016-2017 collection
  • In bed with Frette@Flagship Store via della Spiga Milano – Partner Elle Decor : 400 guests (designers, KOL, socialites) “jumped” into Frette-clad beds and were captured with a Polaroid by Davide Rapp
  • Capsule Collection with Le Dictateur by Federico Pepe @ Spazio Pontaccio
  • Exposition Soft Home by Elle Decor @Palazzo Bovara, April 11-24
  • Product Placement@Poltrona Frau Show Room via Manzoni Milano

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Frette – Milan Design Week 2015

  • Fiera Rho Pero – New collection
  • Press activities for the presentation and interviews of the new Board – 95 appointments with the press and stylists

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Alcantara – Milan Design Week 2011

Alcantara® is the star of the Fuori Salone at Superstudio Più with the event “The Dream House” of Alcantara®, set up by Giulio Cappellini and Paola Navone.
The two designers, always in love with the material and its tactile charm, explore its innovative nature in an unprecedented oversized journey to discover the grand rooms of dreams, where the multiple languages of Alcantara® are fully revealed and where application surpasses imagination.

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Alcantara – Milan Design Week 2010

“Alcantara® Design Museum” at Superstudio Più.
A journey through the countless expressive possibilities of the material.
The variations in texture and colors are numerous, each time giving a strong identity to the covered product.
The setup, deliberately neutral, maximizes the emphasis on individual products by showcasing similarities and differences.

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Alcantara – Milan Design Week 2009

Alcantara® Design Museum

8 sets for 8 stars who freely interpreted Alcantara® using some of their iconic objects or, as in the case of Matteo Thun, in an ironic way:

  • Paola Navone
  • Patricia Urquiola
  • Rodolfo Dordoni
  • Fabio Novembre
  • Piero Lissoni
  • Carlo Colombo
  • Matteo Thun
  • Philippe Nigro

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Alcantara – Milan Design Week 2008

Extraordinary Everyday, Alcantara® Lab Contest
Installation at Superstudio of Alcantara® LAB. A journey of multisensory and visual approaches to Alcantara.

The highlight was the awarding of Extraordinary Everyday, the Alcantara® Movie Contest.

International competition aimed at those who work and study in the fields of communication, graphic design, web design, animation, photography, cinematography, and visual arts.

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Alcantara – Milan Design Week 2007

Extraordinary Everyday, Alcantara® Lab International Contest
Presentation at Superstudio of Alcantara® LAB, the result of a competition where Alcantara invited creatives, designers, and architects to engage in the design of an everyday object for use at home, in the office, during travel, and in leisure time..
 
The projects are expressions of all those who experience the contemporary through personal experiences based on the same values that denote the uniqueness of Alcantara®: sensoriality, aesthetics, functionality, and exclusivity, and who practice in their daily lives the art of making life extraordinary in the broadest sense.

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Alcantara – Milan Design Week 2007

Extraordinary Everyday, Alcantara® Now

In a museum context like Palazzo Morando, a journey created by Giulio Cappellini that “tells” the Extraordinary Everyday of Alcantara®.
Objects made with the unique and prestigious material capable of adorning every item of daily life with beauty.

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Alcantara – Milan Design Week 2006

Alcantara® Style&Italian Car Design
Concept cars by Bertone, Giugiaro e Pininfarina
Presentation at the National Museum of Science and Technology, with the Patronage of the Municipality of Milan.
The exhibition traced 50 years of design through 15 unique pieces or in super limited editions.
The 15 cars were 5 for each designer divided by decades, starting from the 1960s up to the 2000s.

The curatorship was entrusted to Carlotta de Bevilacqua (CEO of Artemide).

The exhibition was also the subject of a publishing project that addresses the theme of design and lifestyle in a broad sense, not only related to the automotive world.

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